Free Tool

See what your budget
actually gets you

Plug in a spend figure and get a realistic picture of reach, cost-per-view, and creator volume — before you get on a call with us.

Campaign ROI Calculator

Your spend Minimum $5,000
$

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Views you're aiming for Optional

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Total reach range for your spend Your true cost per 1,000 views How many creators will be running clips How your CPM stacks up against paid ads Rough campaign timeline
Live estimate
Total reach for your spend
12M – 35M
views — based on Xposure's past campaign delivery
Effective Cost per 1K Views
$0.48 – $1.25
Your real CPM range across campaigns
vs. paid media
~8× cheaper
Paid social CPM ranges from $5 (TikTok) to $30 (YouTube) — blended avg ~$10
Creator clips
860 – 6K
Individual pieces of content in market
Campaign window
8–12 wks
Active delivery period from campaign launch
Where it runs
TikTok  ·  Instagram Reels  ·  YouTube Shorts
All three platforms are included. Pricing is driven entirely by your verified-view target — not by which platform delivers them.
The bigger picture
This spend sets up a foundational campaign — enough volume to build a verified delivery track record and test which content angles get the most traction with your audience.

Numbers are estimates only. Exact deliverables and pricing are scoped per campaign and confirmed in a written agreement before anything goes live.

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Behind the numbers

What the calculator is based on

The figures here are directional estimates — not guarantees. They're built from how the clipping model has performed at scale across the industry. Your actual results will depend on your content, niche, and audience.

3 platforms
CPM benchmarks drawn from TikTok, Instagram Reels, and YouTube Shorts — the channels where clipping campaigns run
$0.43 – $1.25
The industry CPM range this model has produced — the calculator shows what that range looks like at your budget
8× – 23×
How the cost per view compares to paid social — based on current platform CPM benchmarks, not a fixed figure
Industry-benchmarked CPMs
The CPM range is based on how the clipping model performs across the industry — it gives you a realistic window, not a number pulled from nowhere.
Always a range, never one number
Your niche, content quality, and how well clips travel all affect delivery. The low–high band is there to reflect that — don't treat either end as guaranteed.
Verified views, not impressions
Pricing is tied to confirmed video plays — not reach, not impressions. What you see in the calculator is what gets counted when campaigns are live.

The model the biggest brands already use. The world's leading creator-driven brands generate hundreds of millions of organic views monthly through independent clipper networks — no ad spend. These numbers are based on what that model looks like in practice. Xposure manages the same system for brands and podcast hosts who want in on it.